Democrats' Data Mining Stirs an Intraparty Battle

The pressure on Democrats to begin more aggressive "data mining" in the hunt for votes began after the 2002 midterm elections and intensified after the 2004 presidential contest, when the GOP harnessed data technology to powerful effect.

GOP...data mining...

Hmmm. Seems like I've heard about "data mining" in the news recently. What was that about again?

Huh. Quite a coincidence.